http://experience.douglasreynolds.com Marketing, Economics, and the business of advertising Fri, 17 Oct 2008 13:01:48 +0000 http://backend.userland.com/rss092 en Dmitri Siegel has a nice article on Adobe.com about designing for high stakes decisions. It's worth the read because he outlines the complexity of the decision making process and how the conflict between the wonderful opportunity to be able to make a choice and the task of making the right ... http://experience.douglasreynolds.com/2007/04/02/marketing/high-stakes-decisions/ I'm posting this in part because I just want to see if I can embed a video in wordpress. The news story doesn't really say anything that most people don't already know. The April Fools Joke that Google put out was pretty damn funny. I can see why people love working ... http://experience.douglasreynolds.com/2007/04/01/marketing/video-test-post/ Seems that the blogosphere just keeps growing - 3 million new blogs a month. David Sifry's State of the Blogosphere, October, 2006 breaks down all the activity on blogs. It's curious to me that a blog is considered active if there's been a post on that blog within the last ... http://experience.douglasreynolds.com/2006/11/14/advertising-media/david-sifry-releases-is-q3-state-of-the-blogosphere-report/ I came across a number of nice user experience resources this afternoon while looking for some deliverable samples. Finding these materials wass a nice reminder of my roots. It also showed me that the discipline of user experience has finally taken hold. When an entire magazine comes out just to ... http://experience.douglasreynolds.com/2006/10/15/user-experience/back-to-the-user-experience/ Though I've read it before and I figured this was just a provocative statement to attract Google traffic, I still clicked on Static Sites and SEO Are Dead: Please Make a Note Of It. I was pleasantly surprised to find some useful tips in this particular blog posting - something ... http://experience.douglasreynolds.com/2006/10/11/marketing/seo-is-dead/ After These Messages lets the community review and give feedback to advertisements. Decidedly focused on the cultural impact of advertising, it's mostly relevant to B-to-C advertising. The intention of shared concern, dialog, and the exchange of ideas is, however, very relevant to the B-to-B space. After These Messages was created ... http://experience.douglasreynolds.com/2006/10/03/marketing/feedback-for-advertisers-and-their-agencies/ Nice coverage of the OMMA session in New York. I look forward to reading more. Catch some of the speeches at OMMA. Others are blogging about the conference, too. I especially like Publishing 2.0's commentary on the keynote speech. Another from Engagement by Engagement regarding the measurement of engagement from Media Metrix. ... http://experience.douglasreynolds.com/2006/09/26/marketing/coverage-of-omma/ The Four Types of Contextual Advertising article on searchviews.com looks at contextual marketing and breaks it down into some more narrowly defined categories. For a B-to-B marketer this is helpful because it shines a light on our propensity to think of contextual marketing as strictly search. The break down seems ... http://experience.douglasreynolds.com/2006/09/26/advertising-media/contextual-advertising/ The mother of all social media sites - references all the sites out there from Digg to Delicious. Social Media is starting to feel a lot like the bubble. I was walking in Harvard Square the other day and a Facebook-labeled bicycle rickshaw passed me by. The peddler offered me ... http://experience.douglasreynolds.com/2006/09/25/marketing/a-germ-of-a-thought-i-havent-even-added-the-yeast-yet/ Video sites abound. In standard list fashion. Here's what I've got so far - in no particular order. Veoh metacafe Google Video Viral Video Chart Clipblast dailymotion ebaumsworld youtube videoegg dabble yahoo video msn video uncutvideo ourmedia videobomb blinkx fireant vimeo blip tv clipshack http://experience.douglasreynolds.com/2006/09/25/marketing/video/